Selfridges to reward customers for time spent in-store
Selfridges is enhancing its Selfridges Unlocked membership programme by rewarding customers not only for their spending but also for the time they spend in-store.
Launched in 2023, Selfridges Unlocked is made up of more than 1.3 million active “keyholders” who enjoy perks, “unlockable” experiences and invites.
In this updated scheme, keyholders can collect keys by participating in a range of in-store experiences, including watching a film at the retailer’s cinema, dining at a restaurant, enjoying a cocktail, using Selfridges Concierge services, taking part in a free skate session, or attending exclusive Selfridges bookable events.
Selfridges chief operating officer Leonie Foster explained: “We’re thrilled to be launching the new version of Selfridges Unlocked, a globally unique membership proposition that rewards customers the more they shop and spend time with us.
“It’s a real innovation and a first within the industry. It’s free to join and everyone is welcome to become a keyholder. I’m really excited about how the recognition of time spent with us will help to bring the ever-expanding Selfridges universe to life for our customers.”
