Selfridges publishes The Yellow Mag
Selfridges has launched the second issue of its annual fashion and culture publication.
Now featuring the new name of The Yellow Mag, a play on the department store’s world-famous yellow bag, the publication features an exclusive interview with Rihanna, who also features on the cover.
Selfridges said the publication’s pages are filled with articles on “who to know, where to meet, what to do, wear and eat” this season.
Articles include exclusive interviews with girl group FLO, culinary artist Laila Gohar, and London jazz band Ezra Collective, as well as founder of Isamaya Beauty, Isamaya Ffrench, and chef Rahel Stephanie. There is also a feature on the British Fashion Council’s NEWGEN cohort for this year.
Selfridges has worked with a number of collaborators and contributors on the issue, including London-based artist Corbin Shaw, who chooses his “best bits” of the UK, and British Vogue contributor Julia Sarr-Jamois, who has styled a ten-page editorial shoot.
The Yellow Mag is available at Selfridges stores in London, Manchester Exchange Square, Manchester Trafford and Birmingham and as well as online.
