Macy’s appoints chief customer and digital officer
Macy’s has appointed Max Magni as its chief customer and digital officer.
Due to join the US retailer on 21 August, he will lead Macy’s digital business in line with its customer-centric strategies. This will include being responsible for the company’s ecommerce sites, mobile apps, marketplace, loyalty, and gift registry programmes.
Tony Spring, president and chief executive-elect of Macy’s, said: “I’m excited to welcome Max to Macy’s, Inc. He brings to the team an innovative, customer-led mindset that will help advance our digital business and strengthen our customer relationships. His passion for and experience with portfolio optimisation, ecommerce, and digital analytics transformation makes him a great fit for the organisation.”
Magni has extensive experience of working with brands in the apparel, beauty, consumer goods, hospitality and grocery sectors from his 20 year career with McKinsey & Company. Most recently, he was a senior partner co-leading McKinsey’s Next Commerce and was also the global leader of the consumer growth practices where he helped clients to develop customer-centric and data-driven initiatives to drive profitable and sustainable growth.
With headquarters in New York, Macys Inc.’s retail brand’s include Macy’s, Bloomingdales and online beauty specialist Bluemercury.
