John Lewis unveils newly refurbished Edinburgh department store
John Lewis & Partners is to reopen the doors to its Edinburgh department store today following a multi-million pound refurbishment.
Part of the retailer’s strategy to invest in its store existing estate, the St James Quarter shop will offer a variety of new services and experiences including a beauty studio, personal styling services and ‘All Things Baby’ nursery appointments for new and parents-to-be. It also includes s a 3,000 square foot World of Design hub where home stylists will offer free drop-in appointments to help customers design a home makeover.
The beauty studio will include the retailer’s Beauty Society offering which is a free, concierge-style service where customers can seek impartial advice from John Lewis beauty experts.
Aiming to deliver a “fun day out shopping for all the family”, the store also features interactive and colourful play areas dotted around the shop to encourage parents to relax while their children play.
Barry Blamire, head of branch for John Lewis Edinburgh, said: “We are so excited to be opening once again and welcoming customers into our refurbished shop. The new look store has been designed as a hub of inspiration, curation, convenience and personal advice. We invite customers to come and visit our biggest ever World of Design for home styling, speak to an expert Beauty advisor at our first ever Scottish Beauty Studio, or to get advice in our redesigned Nursery department. We also want to welcome families and there are lots of fantastic design elements and fun spaces for children to explore safely while their parents browse.”
The shop also pays tribute to the city of Edinburgh with features such as two life-size model stags, an Edinburgh Gin pop up shop, an interactive Hornby Flying Scotsman model in the toy department and John Lewis’s very own Greyfriars Bobby statue.
The wider St James Quarter will open on 24 June.
