THE RETAIL BULLETIN - The home of retail news
Lest we forget
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
THE Retail Conference
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
John Lewis to allow fashion brands to sell products directly on its website

The John Lewis department store is to give customers access to more than 40 new brands in the next six months by allowing fashion brands to… View Article

DEPARTMENT STORE NEWS

John Lewis to allow fashion brands to sell products directly on its website

The John Lewis department store is to give customers access to more than 40 new brands in the next six months by allowing fashion brands to sell their products directly on its website for the first time.

The newcomers will include the likes of plus-size lingerie brand Oola and inclusive menswear brands Raging Bull and Spoke London as the retailer looks to attract a more diverse range of customers.

Other brands featured on the site will include Farah, Simon Carter apparel and Trotters childrenswear, as well as Knowledge Cotton Apparel, Dedicated and Lefrik that utilise entirely organic or recycled fabric. In addition, John Lewis will increase the number of more affordable brands on the site such as Crew Clothing, Dorina Lingerie and Lands’ End.

Customers will also be able to access an extended range of products from brands that are already sold on johnlewis.com.

The retailer is planning to add more than 100 fashion brands in the next 12 months.

Pippa Wicks, executive director at John Lewis, said: “We’ve offered customers the option to buy larger branded home products directly from suppliers via for a number of years and we’re now expanding this into fashion, providing customers with even greater choice.

“As part of our plans to modernise the John Lewis brand, we’re expanding both the number of fashion brands and the range of those we already sell on johnlewis.com. In the future, we plan to bring onboard and expand many more of our fashion brands, giving customers even more of what they love.”

 

Subscribe For Retail News