John Lewis launches Black Friday deals earlier than ever as it introduces more payment options
The John Lewis department store has launched its Black Friday deals earlier than ever as it introduces more payment options for customers.
With research from its Festive Traditions Tracker showing that the average person is expected to start their Christmas shopping in early November, the retailer has launched hundreds of offers in-store and online, including deals across its technology department and 20% off selected fragrances.
Discounts in other categories spanning home, fashion and beauty will follow throughout the rest of November.
Naomi Simcock, executive director at John Lewis, said: “John Lewis is rewriting the Black Friday rulebook. The idea of it being a one-weekend event is a thing of the past and we’re instead helping our customers with incredible discounts on our amazing range of quality brands all month long.
“It’s a win-win for customers, who we know are buying for Christmas earlier than ever. It means not only can they tick off their shopping list early, but they can also spread out the cost of Christmas.”
John Lewis is also offering customers more payment options to help them spread the cost of Christmas. These include interest-free and interest-bearing payment plans for selected, electricals, home and nursery products that are priced over £200.
