Freemans becomes headline sponsor of Loose Women Live
Digital department store Freemans has become the headline sponsor of the Loose Women Live tour as the ITV show hits the road for the first time.
The sponsorship builds on Freemans’ existing relationship with the show, which has been ongoing since the spring of last year.
As the Loose Women swap the studio for the stage, the tour will run across 16 UK theatres from 1 September, including one night at the London Palladium.
Richard Cristofoli, chief customer officer at Freemans, said: “The Loose Women Tour, takes the Freemans name to theatres throughout the tour and builds on our existing relationship with ITV. The ethos of Loose Women, and now the tour, celebrates women in an honest, authentic, accessible, empowering, relatable, diverse and fun way – a perfect fit with Freemans.”
Stars joining Loose Women Live will include Brenda Edwards, Charlene White, Christine Lampard, Dame Kelly Holmes, Denise Welch, Frankie Bridge, Gloria Hunniford, Jane Moore, Janet Street-Porter, Judi Love, Katie Piper, Kaye Adams, Kelle Bryan, Linda Robson, Nadia Sawalha and Sunetra Sarker.
Sue Walton, ITV commercial and development executive, said: “Loose Women’s partnership with Freemans has flourished and will be further brought to life as we take the show to audiences in this way, for the first time with the Loose Women live tour.”
