Evelyn & Bobbie lands at John Lewis
US lingerie brand Evelyn & Bobbie has launched at John Lewis & Partners, introducing its patented wireless bras to customers across the UK.
Designed by women, for women, the brand is on a mission to transform everyday lingerie with a focus on comfort, posture support, and body confidence.
Unlike traditional bras, Evelyn & Bobbie products are entirely wire-free and powered by the brand’s EB Core™ technology—a patented ergonomic innovation that redistributes weight from the shoulders to the core muscles, helping to reduce strain and improve posture. This unique approach to design is at the heart of the brand’s wellness ethos, which connects physical comfort to mental wellbeing.
All garments are non-toxic and triple-tested for chemicals such as BPA and PFAs, aligning with growing consumer awareness around the health impact of materials worn close to the skin.
“We are thrilled to bring Evelyn & Bobbie to John Lewis & Partners, a retailer that shares our dedication to quality, innovation and inclusivity,” said the brand. “Together, we hope to inspire a new standard of comfort, wellness and body positivity—one wireless bra at a time.”
The launch is now live online and in select John Lewis stores, including Peter Jones London, Edinburgh, Glasgow, High Wycombe, Bluewater and Cheadle.
What’s available:
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The Beyond Bra – A best-selling, fully adjustable wireless bra offering all-day support and flexibility (£68)
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The Evelyn Bra – A full-coverage, pull-over bra designed for posture support and smoothing comfort (£68)
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The Bobbie Scoop Bra – A wireless push-up style with seamless lift and scalloped edges that prevent discomfort (£68)
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The Structured Scoop Bra Tank – A supportive camisole combining lift, separation, and smoothing features (£78)
Available in skin-true tones and limited-edition colours, Evelyn & Bobbie pieces aim to become wardrobe staples—championing comfort, wellness and effortless style for every body, every day.
