Debenhams launches ‘Giftastic’ campaign
Debenhams has launched a 2020 Christmas campaign called Giftastic which features real families from across the UK.
The department store said its regional stores played a part in finding families who are committed Debenhams Christmas shoppers and reflect the diversity of the UK population.
The campaign aims to show what Christmas means to families, how they celebrate, and which items they will be buying for friends and loved ones this year.
Mark Stevens, creative director at Debenhams, said: “We recognise just how important Christmas will be this year, more than ever before. We’ve thought of every possible gift to take the stress out of shopping online to make it easier for our customers to shop thoughtful gifts for their family and friends without blowing the budget.”
Launched on 11 November, the campaign will run across digital, social media and print.
