Rockar Hyundai drives into Bluewater with new digital store
Hyundai is partnering with Rockar to open a digital store at the Bluewater shopping centre in Kent.
Rockar Hyundai has taken a ten year lease at the Land Securities operated centre for a 2,015 sq ft unit on the lower Rose Gallery.
The store will integrate in-store, online and mobile platforms to allow customers to research, test-drive and get a price for their old car. Customers will also be able to choose how to pay, purchase and service their new car all at the touch of a button.
Rockar Hyundai will have examples of the entire Hyundai range available to test drive via a dedicated parking area adjacent to the rear of the store. In addition, a new servicing facility is being opened close to Bluewater to allow Hyundai owners to have their car cared for while visiting the shopping centre.
Never Miss a Retail Update!The brand will also use key areas within Bluewater’s malls to help drive footfall to the store.
Tony Whitehorn, president and chief executive of Hyundai Motor UK, said: “I am delighted to announce the launch of Rockar Hyundai, a highly innovative and enticing addition to our existing dealer network. It offers consumers an easy and flexible alternative to buying and owning a car unprecedented in the UK automotive industry. Rockar Hyundai is the shape of things to come.”
