Loaf to open high street stores in London
Online furniture retailer Loaf is plotting a move into the high street and is looking for potential store sites in prominent South West London locations.
Having acquired an initial showroom in London’s Notting Hill, Loaf has now appointed niche retail consultancy specialist MMX Retail to advise on its UK expansion plan.
Loaf is aiming to secure up to five sites in the capital for its Loaf Shack retail shops over the next three years and a further five across the South East within a four-year timeframe.
Founded in 2008, Loaf has seen an average annual sales growth of 81% over the past three years. The company has recently attracted the attention of Monsoon founder Peter Simon who purchased a minority stake in the business in early 2014.
Loaf founder Charlie Marshall said: “Following on from our enormous success in the online market, we now want to establish a physical presence to complement our e-tail offer. Whilst Loaf has experienced rapid sales growth year on year since our 2008 start-up, we want our customers to be able to interact with our growing range of products, whilst retaining our unique approach to retailing.
“The Loaf Shacks will operate in a manner that reflects our products; relaxed and easy going, but without ever compromising on the high-quality standards that define Loaf as a brand.”
Sarah Worssam of MMX Retail, added: “We are excited to be advising our new client, Loaf, on their expansion plans in the UK market and we are seeking well-located units of between 4,000 and 12,000 sq ft across London.”
